Why Are McClatchy Newspapers Outsourcing Ad Production To India?
The media chains are are at it again, and this time it’s affecting people in my hometown.
Plenty of Kansas Citians are up in arms over a recent announcement that The Kansas City Star is outsourcing all of the jobs of those who are in the advertising services department – in fact, their entire digital advertising team, according to one blog – to India. The jobs are being outsourced to Infosys Technologies in Bangalore, India. The employees were notified by memo, and the following day The Kansas City Star included a brief in the paper in the business section. The news reported that nine employees were laid off, however in fact there were several more in total. One of the released employees is a very old friend of mine who had been with the company for a number of years.
Now, as if this weren’t enough of a blow, the kicker is this: the employees will retain their employment until after their replacements – who are being flown in, and put up here in Kansas City – have been trained by the displaced employees. And furthermore, according to a blog comment from the best friend of one of those laid off, The Kansas City Star is not giving letters of recommendation to those being let go! Talk about serious insult to injury.
Now folks, I’m all for a global economy, but as the title suggests this is happening elsewhere in the McClatchy network, and if they’re simply making the jobs cheaper then that means somebody higher up isn’t able to monetize their online advertising effectively.
What does that mean? The ad production staff isn’t why they’re not making enough money…it’s their news strategy and the amount of clicks they’re getting. So you really have to love that a big wig or two can make a call to lay off dozens of employees instead of losing their jobs because they’re not able to get people to read McClatchy’s stories. Granted, I could be wrong about that, but that’s how this outsourcing game is usually played.
One last note…these are very good jobs being lost. Digital ad production and “digital” jobs in general are careers we want to keep in the states. In other words, this isn’t like moving a customer service call center to Bangalore, although I’m sure one could argue that those are good jobs for certain Americans too.
And so it goes…