Marketing - Thursday, October 28, 2010 9:44 - 0 Comments

Coca-Cola unveils Christmas campaign

Coca-Cola has unveiled its Christmas season activity, starting with the return of the ‘Holidays Are Coming’ television advert.

The multi-million pound festive campaign will begin with the the popular commercial on 12 November, but will end with a new “Snow Globe advert. The Snow Globe ad will form part of a month long trial running alongside the 2010 version of the traditional ‘Holidays Are Coming’ commercial, before running globally from the beginning of December.

Coca-Cola shared the concept behind the Snow Globe ad with marketing news publications. The commercial aims to show how people find happiness through simple things such as connecting with friends and family, inspired by Coca-Cola.

As part of their Christmas campaign, consumers will be able to see the iconic fairy lit Coca-Cola truck when it completes a five week tour of the UK. The truck will visit a range of retailers and city centres across the country offering customers the chance to sample products whilst providing Christmas entertainment with the help of Christmas choirs and brass bands.

Zoe Howarth GB market activation director for Coca-Cola Great Britain told Marketing Week: “Our campaigns old and new are synonymous with the festive season and ‘Holidays Are Coming’ signals the start of Christmas for many. We are looking forward to shaking things up with our new Snow Globe TV campaign, bringing a little slice of Christmas happiness and rewards to consumers across the UK thanks to a multiple touch-point campaign and significant brand investment.”