Channel 5 is offering businesses a unique marketing platform for its two-series run of Big Brother, marketing news reports.

Billionaire owner of Channel 5, Richard Desmond will be meeting with advertisers in the coming weeks with the offer of a range of commercial opportunities including telephone sponsorship, hospitality, product placement and cross-media activity. There is even a suggestion of live, rolling ads that work with the goings-on inside the house.

The ads, however, look set to have top share space with Desmond’s other businesses including OK! magazine, the Daily Express and the Daily Star.

The new series of Big Brother looks set to begin this summer with a celebrity series, before reverting back to members of the public for a winter run. Channel 5 bought a two year run of the franchise from Channel 4 for £200 million earlier this year.

Channel 5′s commercial sales director Nick Brampton told campaignlive.co.uk that the new opportunity “is about offering a bespoke and integrated relationship that offers real, stand-out value.”

Brampton is keen to point out that the venture has already attracted huge interest from brands wanting to embrace the opportunity, but is unwilling to give names just yet.

He told Marketing Week why he thinks the venture is proving to be such a popular one. ”TV stations usually just sold one-dimensional sponsorship,” he said, ”but we want a much bigger relationship with clients and media agencies.

The opportunity to give brands stand-out is key to our overall advertising strategy.”

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