Alcoholic drinks companies could soon be completely banned from advertising on television.

A new Government bill has called for a ban on any marketing of alcohol which could be viewed by children.

The law, which was adopted in France 20 years ago, would mean that alcoholic drinks companies would also be prohibited from advertising at sports events or music concerts.  

Although the proposal is very much in its early stages, this could prove to be a groundbreaking piece of marketing news for alcoholic companies who each spend millions on advertising at sports events and on television in particular.

However, the move is thought to be an intelligent step to reduce binge drinking amongst new people.

Ram Moorth of the British Medical Association told BBC News: “In our last report on alcohol marketing and alcohol misuse, the BMA highlighted the millions of pounds the alcohol industry spends on promoting alcohol, which we know can encourage young people to start drinking and to consume more alcohol than is healthy.”

The Daily Telegraph have stated that the “Loi Evin” law against alcohol advertising in France is one of the main factors that alcohol consumption has been steadily falling throughout the nation since 1960.

They claimed that in contrast the UK’s “clumsily imposed self regulatory codes” has led to one of highest levels of binge drinking amongst schoolchildren in Europe.

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