Microsoft profits rise dramatically

Marketing news publication Marketing Week has reported today that Microsoft has seen a 60 per cent rise in profits during the final quarter of 2009. Microsoft attributed the success as a result of a heavily focused marketing campaign for Windows 7.

Windows 7 was released in October 2009 and was supported by a massive advertising campaign, utilising the strapline, ‘I’m a PC and Windows 7 was my idea’. The system has been Microsoft’s most popular and fastest selling operating system yet – surely a welcome break after the disappointment of Vista.

In the company’s quarterly reports, Microsoft announced a profit of $6.66bn for the three months leading up to the 31 December 2009. This is a meteoric rise from the same period in 2008, where the company made a net profit of $4.18bn.

Chief operating officer at Microsoft, Kevin Turner, stated about the profit: ”We are thrilled by the consumer reception to Windows 7. This is a record quarter for Windows units”.

Microsoft is not the only technology corporation to report a dramatic increase in profit. Apple, Yahoo and Google also reported strong figures this week, with on Wednesday Apple launching its new tablet device, the iPad - to be launched in March. Microsoft is also set for some stiff competition from Google with the release of a Chrome OS imminent.

Related posts:

1. Microsoft becomes top brand
2. Microsoft nears Skype deal
3. Budweiser marketing campaigns have boosted profits
4. TV ad spend for online brands on the rise
5. Starbucks’ profits increase thanks to its UK marketing