Motorola Mobility are preparing a massive marketing campaign in the UK to promote its new tablet, Xoom, and its Android smartphone, Atrix.

Marketing news sources suggest that Motorola are playing with a £10m budget for the campaign, which aims to portray Atrix as the world’s most powerful smartphone and telling people how its “more than just a smartphone”.

The firm also plans to release a series of TV adverts promoting the Xoom tablet device. The ads, created by Ogilvy with input from Motorola, will begin airing in May.

The Atrix campaign with begin in June and continue for a month. Demonstrations will be “accompanied by ads in video on-demand platforms and movie streaming platforms,” reports itproportal.

Victoria McManus, marketing director at Motorola Mobility UK, hailed the new marketing campaign: “This is an excited year for Motorola Mobility, we’re launching two innovative devices and supporting them with a robust marketing campaign to help consumers understand the unique offerings Motorola Xoom and Motorola Atrix offer.”

According to Mobile Today, demonstrations of the Atrix will take place across transport hubs in London. Commuters carrying heavy laptop bags “will be tagged by a team of demonstrators” and offered a massage to ease their aching shoulders alongside a demonstration of how the Atrix works.

Related posts:

1. Virgin to review its marketing strategy
2. Marks and Spencer joins O2 location-based marketing scheme
3. Mobile marketing spend grows by a third
4. Apple calls in the Cavalry after tablet details leaked
5. Conde Nast in digital drive