Nescafe’s “Gold Blend Couple” TV ad campaign of the late 1980′s, with its soap-opera storyline, was an extremely popular and original piece of marketing. News that the company is to bring the couple back to TV screens should then be welcomed, with a new and updated series of adverts that will air this May.

Created by the McGann Erikson agency, the ads will return after their 10 year break from the airwaves with a more contemporary feel. It aims to recreate the amorous ambiguity between the two principals seen in the original campaign, praised for its soap-opera style narrative links and the “will they, won’t they” moments at the end of each advert that defined the original run.

The original adverts were largely responsible for making Anthony Head, who went on to pursue a career both on stage and in television, a recognised face.

Nescafe will be running the TV ads as part of a £5m through-the-line campaign for their Gold Blend instant coffee (known as “Tasters Choice” in the US). Activity will also run across cinema, online and PR channels with the TV campaign staggered into two bursts – one this spring and one this summer.

“Our objective was to reinvent the relationship theme of the classic adverts in a modern and subtle way, while also positioning Gold Blend within the master-brand Nescafe campaign,” said Katy Hildich, Nescafe’s marketing head.

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