Disney have finalised a deal with Seat which will see the car brand help promote the latest Pirates of the Caribbean film.

The partnership will see clips from the summer blockbuster featured in Seat adverts across TV, cinema and online mediums.

Seat will also have a presence at promotions for the latest edition of the popular series.

This exciting marketing news marks the first cross-partnership agreement since Disney launched its integrated marketing division Disneymedia+ at the end of last month.

Disney general manager of promotions Charlie Coleman said the agreement was completely indicative of what Disneymedia+ can offer UK brands.

Speaking to Marketing Week, he said: “We have the ability to access the entire Disney universe and identify the areas and content that would connect best with a brand’s audience demographic.”

Disneymedia+ was launched on 31 March was launched on 31 March with the intention of exploiting the commercial power of its brands and characters.

Marketing experts have claimed that Disney had been particularly poor at making the most profit out its brands popularity.

Mediaweek report that Disneymedia+ are also looking for companies to exclusively sponsor its street parades which run regularly for most of the year throughout the USA.

Pirates of the Caribbean: On Stranger Tides is due to be released in the UK on May 20.

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