Student-run firm brings Gen-Z approach to digital marketing
POV Brand Management, founded by Phoebe Gullingsrud in 2021, now serves 12 clients including SU’s Martin J. Whitman School of ...
POV Brand Management, founded by Phoebe Gullingsrud in 2021, now serves 12 clients including SU’s Martin J. Whitman School of ...
Trade shows are important, she says, but there’s much more to events, and better ways to plan and prepare to take advantage ...
This is where video content comes into play as a potent tool for capturing fleeting attention spans and fostering meaningful ...
As the backbone of your marketing agency's financial stability, managing payment terms effectively is essential for thriving ...
This interview originally appeared in the new BroadwayWorld Monthly Marketing Update, a monthly email designed for theatre ...
In today's competitive landscape, these brands must rethink their marketing strategies to effectively address distracted ...
GlassHive, the preferred CRM and Marketing Automation platform for over 15,000 partners across 29 countries, announced a ...
The potential sales of Rare Beauty and Glossier may force both to abandon the tactics that have worked so well for them, ...
Quality homework enables not only the creation of an effective and realistic marketing strategy for each inbound channel in a ...
Columnist Zaina Siddiqi argues that the McCombs School of Business should create a marketing class based on Taylor Swift.
Danish pharmaceutical company Ascendis Pharma A/S (ASND) announced that the United Kingdom's Medicines & Healthcare products ...
Bakery chain Greggs has been identified as one of the country's strongest brands, outperforming many larger businesses such ...
Innovative Bites has come out trumps in a tax case as a UK court ruled its marshmallows are not subject to VAT.
They had all taken action to protect themselves by registering with the UK’s ‘do not call’ register. “It is unacceptable they ...
MQube, a mortgage technology company and parent of MPowered Mortgages, the UK’s fastest mortgage lender, has today announced that it has enhanced “Marketing Genius”, a tool which generates marketing ...
Star Rail Version 2.3 Character Event Warp has been revealed with the release of Jade's drip marketing. Jade is an ...
According to Sales and Marketing Executives of Topeka officials, the event was a dynamic half-day session featuring ...
If you were asked to name the car maker that’s having the worst week, would it take you more than a few seconds to shout out ...
Tesla Inc. slashed a newly formed marketing team as part of companywide layoffs, reversing course from a traditional ...
The FTC’s new rules could have widespread implications across brands and agencies, but existing noncompetes can still be ...