The travel industry insist that they will continue their marketing campaigns as normal following a volcanic eruption that threatens to disrupt European travel.

The eruption of the Grimsvotn volcano in Iceland began on Saturday, and it is only now that the heavy ash is beginning to take its toll on flight operations.

Major carriers have been assuring marketing news agencies that they have no plans to change their advertising campaigns despite planes currently being grounded at airports in Scotland, Ireland and northern England.

A spokesman for British Airways told Marketing Week that the latest Icelandic eruption will have “no impact on advertising”.

This notion was repeated by Virgin Atlantic, whose spokesperson said: “We haven’t made any changes to our ongoing media plan or messaging and our flights continue to operate as normal.”

A number of big players in the industry have already withdrawn flights following safety advice issued by the Civil Aviation Authority, the National Air Traffic Centre and the Met Office.

British Airways, KLM, Easyjet, Aer Lingus, Flybe, Eastern Airways and Loganair have all cancelled some services in and out of Scottish airports.

In April last year, the Icelandic volcano Eyjafjallajokull gave passengers and flight operators a headache when plane travel was intermittently grounded for around 10 days throughout Europe.

Back then, The International Air Transport Association (IATA) estimated that the event cost the industry £130m a day, according to The Guardian. Last year’s eruption also caused the largest closure of European airspace since World War II.

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