Tabloid coverage of Wayne Rooney’s alleged marital indescetions have seen him dropped from yet more advertising campaigns, according to a report by marketing news site Campaign Live.

As reported earlier this month, Rooney was dropped by Coca-Cola ahead of a forthcoming campaign which would have seen his face appear on bottle labels over fears that the tabloid coverage could affect the brand’s family image. However another brand also appears to be concerned over their association with the high-profile football star, as Tiger Beer has dropped an already-filmed TV ad featuring the striker.

From the third week of September, Tiger’s high-profile advert has been absent from the TV ad breaks appearing during broadcasts of the Barclay’s Premier League tournament.

Dubbed “The Game Never Ends,” the ad portrayed Rooney using his football skills to win the last bottle of Tiger Beer from other patrons of a bar. It was specifically crafted for markets in Southeast Asia and launched in April to promote Tiger’s broadcast sponsorship of the Premier League, as well as its other football initiatives.

However since the furore over his personal life, Rooney’s ad has been replaced by an older ad produced by Saatchi and Saatchi, called “The Last Tiger”.

Whilst a spokesperson for Tiger owners Asia Pacific Breweries confirmed the ad had been taken off air and said it was because “the world cup season, for which the ad was produced for, is over”, this has been disputed by a source close to the brand.

This source told Campaign that the ad has instead been “put on pause” until the tabloid coverage dies down. “They have a two year agreement with Wayne, so this doesn’t mean the end of their relationship”, they said.

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